SEO Tips Every Small Business Owner Needs
Posted by ASHLEY LITTLES
12 July, 2017
If you have a company website, you’ve probably heard the acronym SEO. Short for search engine optimization, this is what helps Google, Bing and other search engines decide how to rank your small business website.
When someone types some words into a search engine, it’s SEO that will determine where your site ranks on a list of results. Your aim is to get your pages to appear way up on the first search engine results page (also known as SERP), driving traffic to your site and hopefully sales for your business.
To succeed at optimizing your site for search, you need to know the basics.
Choose and Use Keywords Carefully
Using the right keywords in your web pages and blog posts, and not overusing them, is an important factor in SEO. To find out which keywords are the right keywords, employ Google Keyword Planner (part of Google AdWords). You can also sign up for Ahrefs, a tool that will identify keywords that drive traffic to competing sites.
You’ll want to insert the keywords you’ve selected in text on your site, as naturally as possible so they add to, rather than distract from, your visitors' reading experiences. One or two keyword mentions per page should suffice. You don't want search engines to think you're running a spam site.
Take care not to repeat keywords too frequently across your site, as this might lead search engines to split traffic between more than one of your pages.
Research Titles Carefully
Besides drawing visitors to your site and making them want to read what you've written, page titles also help search engines rank your pages. You'll want to research them carefully.
Once you've come up with enticing and descriptive titles for your web pages or blogs posts, use the Google advanced search operator "allintitle" to search:
- The specific title you've come up with, and
- A simple variant (or core phrase) of your title.
This should give you an idea of how much search engine competition you'll be up against based on your titles. Consider title variations with less competition to capture more of a niche audience. If you decide to go with a highly competitive page title, you'll probably need to promote it in other ways (such as social media) to get the results you want. Remember to use the most important keyword in the URL of your page (which may not match the title of your page). Key words in web addresses (and page titles) directly affect Google page ranking.
Optimize Your Pages for Search As You Lay Them Out
On-page optimization is something you'll want to do on every page at your site, including pages you add after the website is first created. Distribute key words in the page title, in the H1 “tag” and in the first 100 words or so of your text. The H1 tag should appear once on your page like a headline.