Women Tend To Steer Clear Of Fast Food Franchises

Typically, experience, franchise business financing, and personal factors all represent barriers to successful franchising, but a new report says that fast-food franchising is particularly unattractive to women. A report by the Society For Industrial and Organizational Psychology (SIOP) contends that women tend to shy away from fast food franchises because the restaurant business tends to interfere with family obligations.

That’s not the sole reason however, since the organization also says that single women also tend to avoid fast-food franchises, and overall, women account for about 25% of all independent restaurant owners. In contrast, women represent just 13% of franchise restaurant operators.

Inflexibility in franchise restaurant operations is cited as one of the primary demotivators for women who are considering a franchise business. Franchisers typically control everything from the suppliers to the restaurant décor, something that the SIOP notes is a major turnoff for women.

Risk turns out to be another major turn-off. As a group, women tend to be more risk-intolerant than men. This comes into play when considering the personal investment involved in acquiring a fast food franchise. Typical franchise fees range anywhere from three-quarters of a million dollars to $3 million or more. The franchisee must come up with the franchising fees and this often means a substantial personal investment.
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Photo Credit: cdsessums, via Flickr

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