Internet Shoppers Are In A Hurry!

In a study conducted by Forrester Consulting for content streaming service Akamai. Researchers found that 40 percent of all online shoppers expect to wait no longer than three seconds for an e-commerce site to load, while 47% of shoppers expect a Web site to load in two seconds or less. The study also showed that a highly optimized e-commerce site that loads quickly was a significant factor in site loyalty. Nearly eight of ten study participants said that a poor online experience would make them less likely to buy from the same online store again, and nearly 3 in 10 participants said that a bad online experience would make them less likely to make purchases at a brick-and-mortar store run by the same retailer.

Maintaining an excellent online shopping experience is exceptionally important, since a less-than-optimal experience may translate into reduced sales in a company’s physical stores. If you already have an Internet-based business, you may want to evaluate your online presence to see how well it meets the customer’s expectations.

Maintaining a positive Internet experience through solid site design can take a lot of effort and may require the assistance of professional Web designers and Web programmers. If you want to build or rebuild your online e-commerce site, Rapid Capital Funding can provide the working capital you need. Contact Rapid Capital Funding today to see whether your business qualifies for one of our small business loan alternatives.

Photo Credit: Q. Thomas Bower, via Flickr

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